![]() Numbers include ads aired on broadcast television and national cable betweenĬITE SOURCE OF DATA AS: Kantar/CMAG with analysis by the Wesleyan Media Project.īiden Jumps Past Trump in Digital SpendingĪlthough Trump has dominated digital ad spending for almost the entire election cycle, Biden has taken the lead in digital ad spending during the past three weeks. Table 1: Top TV Spenders in Presidential Race (since September 5) Sponsor Spending on pro-Republicans ads was $80 million (83,721 airings). Although the Biden campaign’s ad advantage is large, it is mitigated somewhat by spending from pro-Trump groups-namely, Preserve America PAC and America First Action-each of which paid for about 12,000 ad airings in the past month.Īll told, sponsors, including candidates and groups, have spent $112 million on pro-Democratic presidential ads (151,597 airings) since September 5. That’s over twice the spending of Donald Trump’s campaign, which purchased $41 million in ads, which constitutes 59,000 ad airings. In the presidential race, Joe Biden’s campaign was the top spender since September 5, purchasing almost $95 million worth of broadcast and national television advertisements totaling 135,000 ad airings. (MIDDLETOWN, CT) Octo– A new analysis from the Wesleyan Media Project, in conjunction with the Center for Responsive Politics, finds that Democrats-helped by pro-Democratic interest groups-have dominated ad spending in the presidential, Senate and House races since Labor Day. Interactive tables of Facebook advertisers that are mentioning presidential and Senate candidates in their ads ( Tables 13 and 14).Dark money groups ad airings update ( Table 12).House races is up 152% over 2016 (see here) Cycle-to-date, presidential ad volume is up 145% over 2016 totals and 87% over 2012 totals (see here).AOC is top digital ad spender in House, spending almost $4M across Facebook and Google in 2020 ( Table 10).Dems hold an ad advantage in most top House races, including NM02, CA21, NY22, UT04 ( Table 9).ME, AZ, IA are among the most negative Senate contests ( Table 7).Digital ad spending in Senate races ( Table 6).Dems lead ad race in all top Senate contests ( Table 5).Biden stresses pandemic, healthcare Trump talks jobs, immigration ( Table 4).Pro-Trump ads much more negative than ads for Biden ( Figure 3).Map of presidential candidate TV ad airings ( Figure 1) and interactive map of Facebook advertising ( Figure 2).Pro-Biden ads outnumber pro-Trump ads in all top media markets ( Table 3). ![]() Biden overtakes Trump in digital advertising ( Table 2).Top TV spenders in the presidential race ( Table 1).
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